Axe - The fixer show
More branded entertainment, this time shorter in form, but still nothing you'd do in 30" on national television. The catchy song is "Day and Night" by Kid Cudi.
This one promotes THE FIXER SHOW, at http://www.fixers.com, which is a nice (but expected) collection of "viral" pranks people can pull to their friends. All in full frame video of course and in the form of a talk show. In other words, more "branded entertainment".
Of course I only watch these things from a "professional" point of view! ;-)
Labels: Advertising, Branded Entertainment, Interactive Video, Viral


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